Hindsight Market

The Graveyard › 1995

DR Pepper/seven Up

DPS · Food · NYSE · in our data January 27, 1993 to June 6, 1995 (2.4 years)

The first trading day in our data for DR Pepper/seven Up is January 27, 1993 (its first day in our records, which may be later than its listing and is not its founding). At its peak, on February 22, 1995, the market valued it at $2.0 billion. It left the market when it was bought or merged, last trading at $32.88, -0.4% from its split-adjusted high. Holders got whatever the deal paid, which is not in our price data.

1993-011995-06
Peak market value$2.0 billionFebruary 22, 1995
Highest split-adjusted share price$33.00February 22, 1995
Last share price$32.88June 6, 1995
From its split-adjusted high to the end-0.4%
Return over the days in our data+94.8%with dividends, before the last trade
Worst single day-5.8%July 2, 1993

Share prices are adjusted for splits and other share changes, so the high and the last price compare like for like; the peak market value is as it was on the day. The return covers the trading days in our data only: it does not include what holders received, or lost, after the last trade (a merger payout, a bankruptcy), and it does not reach back before 1993. How these numbers are made · Report a data issue.

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Also gone in 1995: Food