Hindsight Market

The Graveyard › 2001

Etoys Inc

3ETYSQ · Retail · NASDAQ · in our data May 20, 1999 to February 26, 2001 (1.8 years)

The first trading day in our data for Etoys Inc is May 20, 1999 (its first day in our records, which may be later than its listing and is not its founding). At its peak, on October 11, 1999, the market valued it at $8.6 billion. It ended in a collapse: the last trade was $0.09, -99.9% from its split-adjusted high. The delisting record says: likely failure.

1999-052001-02
Peak market value$8.6 billionOctober 11, 1999
Highest split-adjusted share price$84.25October 11, 1999
Last share price$0.09February 26, 2001
From its split-adjusted high to the end-99.9%
Return over the days in our data-99.9%with dividends, before the last trade
Worst single day-72.7%December 18, 2000

Share prices are adjusted for splits and other share changes, so the high and the last price compare like for like; the peak market value is as it was on the day. The return covers the trading days in our data only: it does not include what holders received, or lost, after the last trade (a merger payout, a bankruptcy), and it does not reach back before 1999. How these numbers are made · Report a data issue.

Could you have seen it coming? Play Dot-com

Also gone in 2001: Retail