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The Graveyard › 2015

Millennial Media Inc

MM · Software & Services · NYSE · in our data March 29, 2012 to October 22, 2015 (3.6 years)

The first trading day in our data for Millennial Media Inc is March 29, 2012 (its first day in our records, which may be later than its listing and is not its founding). At its peak, on March 29, 2012, the market valued it at $1.9 billion. It ended in a collapse: the last trade was $1.75, -93.0% from its split-adjusted high. The delisting record says: merged or acquired.

2012-032015-10
Peak market value$1.9 billionMarch 29, 2012
Highest split-adjusted share price$25.00March 29, 2012
Last share price$1.75October 22, 2015
From its split-adjusted high to the end-93.0%
Return over the days in our data-93.0%with dividends, before the last trade
Worst single day-37.5%February 20, 2013

Share prices are adjusted for splits and other share changes, so the high and the last price compare like for like; the peak market value is as it was on the day. The return covers the trading days in our data only: it does not include what holders received, or lost, after the last trade (a merger payout, a bankruptcy), and it does not reach back before 2012.

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Also gone in 2015: Software & Services