Hindsight Market

The Graveyard › 1999

Nielsen Media Research Inc

NMR · Engineering & Consulting · NYSE · in our data June 23, 1998 to October 27, 1999 (1.3 years)

The first trading day in our data for Nielsen Media Research Inc is June 23, 1998 (its first day in our records, which may be later than its listing and is not its founding). At its peak, on October 27, 1999, the market valued it at $2.2 billion. It left the market when it was bought or merged, last trading at $37.81, 0.0% from its split-adjusted high. Holders got whatever the deal paid, which is not in our price data.

1998-061999-10
Peak market value$2.2 billionOctober 27, 1999
Highest split-adjusted share price$37.81October 27, 1999
Last share price$37.81October 27, 1999
From its split-adjusted high to the end0.0%
Return over the days in our data+176.3%with dividends, before the last trade
Worst single day-11.2%March 22, 1999

Share prices are adjusted for splits and other share changes, so the high and the last price compare like for like; the peak market value is as it was on the day. The return covers the trading days in our data only: it does not include what holders received, or lost, after the last trade (a merger payout, a bankruptcy), and it does not reach back before 1998.

Could you have seen it coming? Play Dot-com

Also gone in 1999: Engineering & Consulting