Hindsight Market

The Graveyard › 2007

Reader's Digest Assn.

RDA · Publishing · NYSE · in our data February 15, 1990 to March 2, 2007 (17 years)

The first trading day in our data for Reader's Digest Assn. is February 15, 1990 (its first day in our records, which may be later than its listing and is not its founding). At its peak, on December 1, 1992, the market valued it at $5.6 billion. It left the market when it was bought or merged, last trading at $16.99, -58.5% from its split-adjusted high. Holders got whatever the deal paid, which is not in our price data.

1990-022007-03
Peak market value$5.6 billionDecember 1, 1992
Highest split-adjusted share price$40.92November 9, 1995
Last share price$16.99March 2, 2007
From its split-adjusted high to the end-58.5%
Return over the days in our data+13.9%with dividends, before the last trade
Worst single day-16.5%April 26, 1995

Share prices are adjusted for splits and other share changes, so the high and the last price compare like for like; the peak market value is as it was on the day. The return covers the trading days in our data only: it does not include what holders received, or lost, after the last trade (a merger payout, a bankruptcy), and it does not reach back before 1990.

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Also gone in 2007: Publishing